Rom Hendler is a 25 year veteran of the industry, former Chief Administration, Chief Marketing, and Chief Information Officer for Las Vegas Sands Corporation, the world’s largest integrated resorts company. Rom joined Las Vegas Sands in 2000.Through several promotions, Rom eventually held three C-level corporate positions in the company.

The depth of his knowledge, as well as the his cutting-edge initiatives, place him as a worldwide expert in the operation and management of various hospitality elements in integrated mega-resorts, including hotels, entertainment venues, and gaming. At Las Vegas Sands, he worked relentlessly on process enhancement and efficiencies, and developed corporate best practices for marketing analytics, distribution strategies, CRM, revenue management, e-commerce, loyalty programs, direct marketing, casino floor optimization, and marketing systems.

Rom holds an MBA specializing in Hospitality Management from IMHI – Institut de Management Hotelier Internationale (a joint Cornell-Essec program), Paris, and a B.Sc. in Hotel and Food and Beverage Management and Nutrition from Hebrew University of Jerusalem. rom@innoveltraveltech.com